<strong>A logo as the basis of a brand</strong> is a visual symbol that forms the first impression of a company. It serves as the foundation of a corporate style, defining the color scheme, fonts and graphics that will be used on all media: from packaging to a website. In addition, a logo allows you to stand out from competitors and gain a foothold in the minds of the audience, creating recognition. Being a symbol of trust, it helps to form customer loyalty.